AESTHETICS

Course Description

Aesthetics as a science and a theory. Reaching the level of ‘aesthetic’ perception. Aesthetics is a philosophical science that privileges sensual perception as suggested by Baumgarten and the consciousness of the aesthetic approach is an essential quality for a designer. It is also understood as the philosophy of art concerning the fundamental question ‘What is art?’ In this scope philosophers have written works basically related to this question since the ancient Greek civilisation. This course aims to build consciousness and create an awareness of aesthetic theories and contemporary issues in aesthetics which is necessary for developing unique projects in visual communication design.

AESTHETICS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Students will be able to Explain basic principles in aesthetics.
2. 02 Students will be able classify aesthetic categories.
3. 03 Students will be able analyse different aesthetic approaches in arts.
4. 04 Students will be able to compare aesthetics of different fields of arts.
5. 05 Students will be able to evaluate aesthetics of visual arts.

Course Syllabus

Reference Books & Course Materials

1. 01 "Aesthetics", Dietrich von Hildebrand (Author), Hildebrand Project (November 7, 2016)
2. 02 "Philosophies of Art and Beauty: Selected Readings in Aesthetics from Plato to Heidegger", Albert Hofstadter & Richard Kuhns, University of Chicago Press (August 15, 1976)
3. 03 "Aesthetics", Theodor W. Adorno, Polity; 1st edition (December 11, 2017)
4. 04 "Introducing Aesthetics and the Philosophy of Art", Darren Hudson Hick, Bloomsbury Academic; 2nd edition (August 24, 2017)

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix

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