HISTORY OF ART AND CULTURE

Course Description

The course focuses on the history of art and culture. In this scope History of Art and Culture introduces the developments and concepts related to development of art and culture. Variety of fields such as painting, sculpture, drama, music, literature and architecture are discussed within a socioeconomic and political context; to give the student a total understanding of a particular time and place in history. Students are expected to have an awareness about the development and chronology of the art-historical periods and of distinctive styles. Within this perspective this course starts with first human being efforts in terms of art and continues towards to the current times where art and culture interactions become more complicated and less immediate.

HISTORY OF ART AND CULTURE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 to define modern art and its historical development.
2. 02 to analyse of different approaches in the history of modern art.
3. 03 to develop critical approach on artistic styles emerged in the modern period.

Course Syllabus

Reference Books & Course Materials

1. 01 "The Story of Art", E. H. Gombrich, Phaidon Press; 16th edition (21 July 2007)
2. 02 "Art history: A critical introduction to its methods", Michael Hatt & Charlotte Klonk, Manchester University Press; Illustrated edition (3 Sept. 2006)
3. 03 "Culture: The surprising connections and influences between civilisations. ‘Genius' - William Dalrymple", Martin Puchner, Ithaka; 1st edition (1 Feb. 2024)
4. 04 "Amazing Ancient Art: A Seek-and-Find Activity Book" Aleksandra Artymowska, Templar Publishing (22 July 2021)

Learning Outcomes

1. L01 Define(2) modern art and its historical development. SOLO 2
2. L02 Analyse(4) of different approaches in the history of modern art. SOLO 4
3. L03 Develop(5) critical approach on artistic styles emerged in the modern period. SOLO 5
4. L04 Define(2) art movements and their historical development. SOLO 2
5. L05 Define prehistoric times SOLO 2
6. L06 Describe ancient times art and culture SOLO 3
7. L07 Compare the significant art and architecture of ancient times SOLO 4
8. L08 Recognize the ancient art and architecture styles SOLO 2

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix