CINEMATOGRAPHY

Course Description

The main aim of Cinematography course is to provide in-depth information to students about cinematic narrative, basic components of cinematography as well as provide an understanding of the contributions of these components in the creation of meaning in cinema. Students will learn basic concepts of cinematography, and deepen their knowledge in cinema terminology. In this course, traditional and modern narratives and their features, cinematographic concepts, shooting, scene and sequence, camera, aperture features, technical and creative features of light and motion, lens, composition, colors and filters, and how these elements contribute to meaning creation will be discussed. Students taking this course are expected to gain the ability to apply the cinematographic techniques they learned in different projects such as advertising and fictional / documentary films.

CINEMATOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define basic concepts of cinematography such as shooting, scene and sequence.
2. 02 Develop a solid understanding on scene composition.
3. 03 Explain and apply the basic principles of visual storytelling, camera and lighting methods and techniques.
4. 04 Apply cinematographic techniques in different fields such as advertisement, music videos and fiction / documentary films..

Course Syllabus

Reference Books & Course Materials

1. 01 Brown, B. (2022). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors (4th ed). London: Taylor & Francis Ltd.
2. 02 Mercado, G. (2022), The Filmmaker's Eye: Learning (and Breaking) the Rules of Cinematic Composition(2nd ed). New York: Taylor & Francis Ltd.
3. 03 Hoser,T. (2018), Introductıon to Cinematography. New York: Taylor & Francis Ltd.
4. 04 Lancaster, K. (2019), Basic Cinematography, New York: Taylor & Francis Ltd.

Learning Outcomes

1. L01 Define basic concepts of cinematography such as shooting, scene and sequence. SOLO 2
2. L02 Develop a solid understanding on scene composition. SOLO 5
3. L03 Explain and apply the basic principles of visual storytelling, camera and lighting methods and techniques. SOLO 3.5
4. L04 Apply cinematographic techniques in different fields such as advertisement, music videos and fiction / documentary films. SOLO 3

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix