SOCIAL MEDIA APPLICATIONS

Course Description

Within the scope of this course, the students will learn the development of social media as a communications tool, the societal effects of social media, public relations strategies and applications through social media, reputation and crisis management in social media. Students will also gain information on the process of assessment and evaluation in social media and the tools and platforms that can be used for this process. At the end of the semester, the students are expected to be able to explain the process of communication in social media, explain different social media tools and their uses, describe the use of social media in the field of public relations and explain the analysis, assessment and evaluation processes in social media.

SOCIAL MEDIA APPLICATIONS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Funk, T. (2013) Advanced Social Media Marketing. NY: APress
2. 02 Drushel, E. and German, K. (2011) The Ethics of Emerging Media. London: Continuum

Learning Outcomes

1. L01 Apply design principles & perception principles to visuals during content production for the social media platforms. SOLO 3
2. L02 Convert different file formats to each other with appropriate computer software. SOLO 4
3. L03 Evaluate the success in social media platforms via statistical data analysis. SOLO 5
4. L04 Describe the future of the technology and the social media according to their development process. SOLO 5
5. L05 Design coherent alternative page layouts for different social media platforms. SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix