JOURNALISM CASE STUDIES

Course Description

This course aims to develop students' judgment on contemporary issues in the media through an interactive, discussion-based method. The course is based around case studies which offer real-life dilemmas, and journalism students put themselves in the shoes of reporters, editors or publishers in order to address the issues at hand. Students are also expected to analyze the situation, identify the problem, try to find a solution, and defend their views. Instead of offering simple solutions, students are encouraged to facilitate discussion and create an environment to contribute and learn from each other. With real-life issues, they are able to grapple with the kind of complex problems they may face later in their careers.

JOURNALISM CASE STUDIES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Judge the contemporary issues in media
2. 02 2. Explain causes of real-life dilemmas mainly covered in news media
3. 03 3. Analyze the situation and identify the problem according to the cases discussed
4. 04 4. Relate the discourses commonly used in media to the cases commonly seen

Course Syllabus

Reference Books & Course Materials

1. 01 Lundberg, Kirsten O., Palmer, Ruth (editors). (2011). Our Digital Future: Boardrooms and Newsrooms.Columbia Journalism School Publications
2. 02 Harcup, Tony. (2009). Journalism, Principles and Practice. Sage Publications.
3. 03 News media publications as newspapers, magazines and Internet

Learning Outcomes

1. L01 1. Judge the contemporary issues in media
2. L02 2. Explain causes of real-life dilemmas mainly covered in news media
3. L03 3. Analyze the situation and identify the problem according to the cases discussed
4. L04 4. Relate the discourses commonly used in media to the cases commonly seen

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix