OPERATIONS AND PRODUCTION MANAGEMENT

Course Description

This course is designed to provide students with an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization. This course introduces students to the concepts underlying effective operation and control of manufacturing and service businesses. It states approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, materials requirements planning (MRP), project management and quality control with aided computer soft wares are studied.

OPERATIONS AND PRODUCTION MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 Recognize the difference between services and operations
2. 02 Describe productivity and how good competitive strategy is impacted by productivity
3. 03 Distinguish between various forecasting methods and their applications
4. 04 Debate strategic importance of planning, product design, process, facility, work design and location
5. 05 Reflect the knowledge on analyzing case studies and proposing solutions for given cases

Course Syllabus

Reference Books & Course Materials

1. 01 William J. Stevenson, 2020, Operations Management Theory and Practice, 14th ed. McGraw-Hill Irwin, ISBN-10 : ‎1260575713

Learning Outcomes

1. L01 Distinguish between various forecasting methods and their applications SOLO 4
2. L02 Recognize the difference between services and operations SOLO 2
3. L03 Describe productivity and how good competitive strategy is impacted by productivity SOLO 3
4. L04 Debate strategic importance of planning, product design, process, facility, work design and location SOLO 5
5. L05 Reflect the knowledge on analyzing case studies and proposing solutions for given cases SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix