MANAGING SOCIAL RESPONSIBILITY PROJECTS

Course Description

is an undergraduate course offered by Cyprus International University. The course examines the strategic role of corporate social responsibility (CSR) and sustainability in contemporary organizations, with a focus on their impact on business, society, public policy, and the environment. Topics include the principles of CSR, stakeholder management, social responsibility frameworks, ethics and corporate behavior, globalization and responsible business practices, CSR in non-profit organizations, CSR strategy and leadership, performance evaluation based on CSR, and the development of effective social responsibility projects. At the end of the course, students are expected to critically evaluate social responsibility cases and emerging CSR trends, understand the strategic importance of CSR and sustainability, apply CSR principles to real-world business situations, analyze stakeholder expectations and contemporary CSR developments, assess the critical success factors of CSR initiatives, and design and evaluate corporate social responsibility projects that address organizational and societal challenges.

MANAGING SOCIAL RESPONSIBILITY PROJECTS

Evaluation Tools (Active Term)

Course outcomes

1. 01 Differentiate the key drivers, current trends, and developments behind corporate social responsibility=4
2. 02 Demonstrate a solid understanding of the strategic nature of CSR, sustainability and its impact on and relationship to society, business, policy, and the environment =4
3. 03 Elaborate knowledge of international business, responsible globalization, and develop an ability to apply CSR principles to current business situations =5
4. 04 Critically evaluate cases, proposals, and new trends in social responsibility = 5
5. 05 Debate key components and critical success factors of a good CSR project= 5
6. 06 Reflect the knowledge when developing CSR project for a given company=5

Course Syllabus

Reference Books & Course Materials

1. 01 William B. Werther Jr., and David Chandler (2006). Strategic Corporate Social Responsibility: Stakeholders in a Global Environment,
2. 02 Kreutzer, R. T. (2024). The path to sustainable corporate management. Springer Fachmedien Wiesbaden.
3. 03 Werther, W. B., & Chandler, D. (2021). Strategic Corporate Social Responsibility: Sustainable Value Creation (5th ed.). Sage.
4. 04 Articles and case studies provided in the class

Learning Outcomes

1. L01 Critically evaluate cases, proposals, and new trends in social responsibility SOLO 5
2. L02 Demonstrate a solid understanding of the strategic nature of CSR, sustainability and its impact on and relationship to society, business, policy, and the environment SOLO 6
3. L03 Elaborate knowledge of international business, responsible globalization, and develop an ability to apply CSR principles to current business situations SOLO 5
4. L04 Differentiate the key drivers, current trends, and developments behind corporate social responsibility SOLO 4
5. L05 Debate key components and critical success factors of a good CSR project SOLO 5
6. L06 Reflect the knowledge when developing CSR project for a given company SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix