CASE STUDIES IN BUSINESS

Course Description

The objective of the course is to make students gain the ideas of processes and rules employed by the companies in the pursuit of their missions and visions by visits to firms. With these trips, the students will find the opportunities to have wider aspects for the applications of theories. During trips students ask questions from all cadres of management and employees to buttress theoretical knowledge; see and learn work flow process in business until production is ascertained with vision and mission of the organization being fulfilled. The course is a bridge of theoretical knowledge to practicality of business theories

CASE STUDIES IN BUSINESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Students will be able to identify different management, marketing, finance, entrepreneurship, ethics, and accounting practices
2. 02 They will assess and discuss the nature of business and its environment
3. 03 They will be able to distinguish the global nature and context of business

Course Syllabus

Reference Books & Course Materials

1. 01 The Case study Handbook, How to read, discuss and write persuasively about cases
2. 02 Case Study Research Design and Methods 2ndEd 1994. Robert K. Yin Sage Publications
3. 03 Various case studies

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix

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