CRITICAL THINKING FOR MANAGERS

Course Description

This course aims to develop students’ abilities and skills to think critically, to respect others’ points of view and also to analyze and direct academic arguments. In this course students are also directed to raise questions and analyze the scientific texts logically and critically. The course guides the students to conduct a critical analysis of what they read and also provide them with opportunities to practice and develop their skills by writing their reflections on the materials studied and the progress of their own learning. Moreover, the course will help students learn how to identify and analyze problems academically and offer appropriate and scientific alternative suggestions for solving such problems.

CRITICAL THINKING FOR MANAGERS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Critical Thinking, Paul & Elder, 3rd Edition, 2012, PEARSON
2. 02 Critical Thinking, Alex Fisher, (2e), CAMBRIDGE, 2011
3. 03 PPTs, Articles, and other materials forwarded on Moodle

Learning Outcomes

1. L01 Identifying the basic conceps of critical thinking. SOLO 3
2. L02 Learning to design a winning case SOLO 5
3. L03 Categorizing the structures of argumentation SOLO 4
4. L04 Assesing and developing framing concepts SOLO 5
5. L05 Debating and discussing Fallacies SOLO 6

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix