INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION

Course Description

The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.

INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To identify the basics of business and intercultural communications in the digital age
2. 02 To identify various audiences and how to tailor communications effectively
3. 03 To develop professional and effective writing and speaking skills for employment and business purposes
4. 04 To argue how to combine appropriate technologies to deliver professional presentations

Course Syllabus

Reference Books & Course Materials

1. 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
2. 02 Miscellaneous supplementary reading and videos as appropriate

Learning Outcomes

1. L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
2. L02 To identify various audiences and how to tailor communications effectively SOLO 3
3. L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
4. L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix