CREATIVITY AND INNOVATION

Course Description

CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.

CREATIVITY AND INNOVATION

Evaluation Tools (Active Term)

Course outcomes

1. 01 1- Identifying the basic conceps of innovation
2. 02 2- Learning to design a winning innovation strategy
3. 03 3- Categorizing the structures of organization to create an innovative atmosphere
4. 04 4- Assesing and developing measurements for innovation
5. 05 5- Debating and discussing creative culture intra and inter organizational domains

Course Syllabus

Reference Books & Course Materials

1. 01 "Making Innovation Work" Davila, Emspein, Shelton, Wharton School Publishing
2. 02 “Creativity and Strategic Innovation Management" , Goodman, Dingli, Routledge
3. 03 "Innovation and Small Business", Thomas, Miller, Murphy, bookboon.com

Learning Outcomes

1. L01 1- Identifying the basic conceps of innovation SOLO 2
2. L02 2- Learning to design a winning innovation strategy SOLO 5
3. L03 3- Categorizing the structures of organization to create an innovative atmosphere SOLO 4
4. L04 4- Assesing and developing measurements for innovation SOLO 5
5. L05 5- Debating and discussing creative culture intra and inter organizational domains SOLO 5

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix