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MEDIA PERSUASION TECHNIQUES

Course
VICD105 - MEDIA PERSUASION TECHNIQUES
Department
Visual Communication Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 0 + 0
Course Coordinator(s)
Asst. Prof. Dr. Bahar TAŞELİ
Prerequisite
-
Keywords

Course Description

Media Persuasion Techniques course examines propaganda as a phenomenon and as a technique employed for promoting causes, both “good” and “bad”. The course traces the ways in which propaganda has been used by different parties in different historical and political contexts. It examines various terms and concepts related with the notion of propaganda and persuasion and explores the major theoretical perspectives related to propaganda. Students learn about different forms of propaganda and discuss its commonalities and differences from other fields such as public relations and advertising. The students are required to read, research, write and present different propaganda case studies.

MEDIA PERSUASION TECHNIQUES

Evaluation Tools (Active Term)

Item Type Weight (%)
Midterm Exam Midterm 30
Final exam Final 40
Case study group presentation Presentation 15
Creative persuasion work Assignment 15
Total 100

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

No weekly content has been defined yet.

Reference Books & Course Materials

No reference books have been listed.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 To be able to understand analog and digital games' theoretical and historical development.
  2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
  3. P03 Digital game engines are well-suited for application.
  4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
  5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
  6. P06 Possesses an aesthetic sensibility and knowledge of art.
  7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
  8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
  9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
  10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
  11. P11 Make good use of digital game creation software and programs.
  12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
  13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
  14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
  15. P15 Has the capacity to design, plan, and analyze the game as a concept.
  16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix

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