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TR

VISUAL LITERACY

Course
RTVC467 - VISUAL LITERACY
Department
Radio, Television and Cinema - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.

VISUAL LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
  2. 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
  3. 03 Discusses the relationship between reality and representation.
  4. 04 Develops visual comprehension, critical thinking skills and cultural awareness.

Course Syllabus

Week Topic
Week 1 Introduction; What is visual literacy
Week 2 What is visual literacy; Visual Sign Systems
Week 3 Components of Visual Literacy; Visual Syntax; Function and Context; Representation, Abstraction and Symbolism
Week 4 Representation and Illusion; Photographs as Inventions; Drawings
Week 5 Elements of visual syntax; Design Principle of Art
Week 6 Dot, Line and Shape; Pointilism
Week 7 Shapes; Psychology of shapes; Line, Colours
Week 8 MIDTERM EXAMS
Week 9 Gaze; Symbols of metonyms; Dominance and Salience
Week 10 Body Language and Facial Expression; Framing
Week 11 Juxtaposition; Light and Shade
Week 12 Composition - Positioning in the Frame; Size; Angles; Vectors
Week 13 Assignment II: Search on subject and make presentation, submit your presentation paper
Week 14 Intertextuality; Deconstruction
Week 15 Review

Reference Books & Course Materials

  1. 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
  2. 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
  3. 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)

Learning Outcomes

  1. L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
  2. L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
  3. L03 Discusses the relationship between reality and representation. SOLO 5
  4. L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5

Program Outcomes

  1. P01 To be able to understand analog and digital games' theoretical and historical development.
  2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
  3. P03 Digital game engines are well-suited for application.
  4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
  5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
  6. P06 Possesses an aesthetic sensibility and knowledge of art.
  7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
  8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
  9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
  10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
  11. P11 Make good use of digital game creation software and programs.
  12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
  13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
  14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
  15. P15 Has the capacity to design, plan, and analyze the game as a concept.
  16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 Average
L01 - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - -