POLITICAL COMMUNICATION

Course Description

This course introduces the political communication field to students. It focuses on the nature and functions of political communication, and evaluates the role of the media in political communication. The concept of political communication is examined and the theoretical, conceptual and historical processes that shape the field are discussed. Role of the media in democratic societies, freedom of the press, and the agenda setting is explored. Also, political communication campaigns, political marketing, political advertising, and political public relations are discussed in the course. By the end of the course, students are expected to be able to explain concepts of political communication, political advertising, political public relations, political marketing, and to be able to exemplify and comment on political campaigns.

POLITICAL COMMUNICATION

Evaluation Tools (Active Term)

Course outcomes

1. 01 Define political communication and key concepts in political communication.
2. 02 Assess the relationship between politics, democracy and the mass media.
3. 03 Assess the role of media as political actors in society.
4. 04 Define political advertising and assess its role in political communication.
5. 05 Define political public relations and assess its role in political communication.

Course Syllabus

Reference Books & Course Materials

1. 01 Perloff, R. M. (2021). The dynamics of political communication: Media and politics in a digital age. Routledge.
2. 02 McNair, B. (2017). An introduction to political communication. Routledge.
3. 03 Wolfsfeld, G. (2022). Making sense of media and politics: Five principles in political communication. Routledge.

Learning Outcomes

1. L01 Define political communication and key concepts in political communication. SOLO 2
2. L02 Assess the relationship between politics, democracy and the mass media. SOLO 5
3. L03 Define political advertising and assess its role in political communication. SOLO 2
4. L04 Define political public relations and assess its role in political communication. SOLO 2

Program Outcomes

1. P01 To be able to understand analog and digital games' theoretical and historical development.
2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
3. P03 Digital game engines are well-suited for application.
4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
6. P06 Possesses an aesthetic sensibility and knowledge of art.
7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
11. P11 Make good use of digital game creation software and programs.
12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
15. P15 Has the capacity to design, plan, and analyze the game as a concept.
16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix