ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Course Description

Tourism businesses are quite commonly started by entrepreneurs who play significant roles in adapting the supply of leisure and recreational opportunities. This course intends to provide understanding on the importance of creative thinking, risk taking, being innovative to transform ideas into commercially viable business solutions in tourism and hospitality industries. The main topics covered include the concepts of entrepreneurship and entrepreneurial management and their characteristics, comparison of these concepts with classical management styles, entrepreneurship and innovation, the relationship between economic development and entrepreneurship, the characteristics, importance and functional problems of small businesses within the tourism and hospitality industry.in this study student learn how evaluate their potential as an entrepreneur.

ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Evaluation Tools (Active Term)

Course outcomes

1. 01 Describe the examples of current entrepreneurs, their companies
2. 02 Evaluate the personal attributes and skills that characterize the “successful” entrepreneur.
3. 03 Compare their personal characteristics and interests to that of the “successful” entrepreneur.
4. 04 Identify and assess sources of support for small businesses and entrepreneurs.
5. 05 Discuss the critical factors that are used to identify business start-up ideas – including forms of ownership.

Course Syllabus

Reference Books & Course Materials

1. 01 Ateljevic,J., Page,S.J. Tourism and entrepreneurship International activities , Butterworth=Heinemann, 2009.
2. 02 Blundel, R., Lockett, N., Wang, C., & Mawson, S. (2021). Exploring entrepreneurship (3rd ed.). SAGE Publications Ltd.
3. 03 Correia, A., Lopes, J. D., & Portugal, M. (Eds.). (2024). International case studies in innovation and entrepreneurship in tourism. Routledge.

Learning Outcomes

1. L01 Apply theories of entrepreneurial activities and processes. SOLO 4
2. L02 Compare their personal characteristics with those of the "successful" entrepreneur. SOLO 4
3. L03 Predict how to support small businesses and entrepreneurs. SOLO 4
4. L04 Identify the critical factors that impact business startup ideas. SOLO 2

Program Outcomes

1. P01 Be able to apply knowledge of programming
2. P02 Be able to design software systems of varying complexity
3. P03 Be able to identify, categorize, and develop solutions for computer orientated challenges.
4. P04 Be able to demonstrate autonomy and responsibility in managing computer programming projects
5. P05 Be able to follow the state of the arts concepts in computer technology
6. P06 Be able to design, implement, and evaluate a computational system to meet desired needs within realistic constraints.
7. P07 Be able to use appropriate techniques, skills, and tools necessary for computing practice.
8. P08 Be able to apply appropriate technologies and techniques for the collection and analysis of organizational and environmental data to facilitate evidence-based decision making
9. P09 Be able to apply effective communication skills consistent with the professional environment -
10. P10 Be able to apply effective collaboration skills in teamwork consistent with the professional environment -

Po-Lo Matrix