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TR

VISUAL LITERACY

Course
RTVC467 - VISUAL LITERACY
Department
Radio, Television and Cinema - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.

VISUAL LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
  2. 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
  3. 03 Discusses the relationship between reality and representation.
  4. 04 Develops visual comprehension, critical thinking skills and cultural awareness.

Course Syllabus

Week Topic
Week 1 Introduction; What is visual literacy
Week 2 What is visual literacy; Visual Sign Systems
Week 3 Components of Visual Literacy; Visual Syntax; Function and Context; Representation, Abstraction and Symbolism
Week 4 Representation and Illusion; Photographs as Inventions; Drawings
Week 5 Elements of visual syntax; Design Principle of Art
Week 6 Dot, Line and Shape; Pointilism
Week 7 Shapes; Psychology of shapes; Line, Colours
Week 8 MIDTERM EXAMS
Week 9 Gaze; Symbols of metonyms; Dominance and Salience
Week 10 Body Language and Facial Expression; Framing
Week 11 Juxtaposition; Light and Shade
Week 12 Composition - Positioning in the Frame; Size; Angles; Vectors
Week 13 Assignment II: Search on subject and make presentation, submit your presentation paper
Week 14 Intertextuality; Deconstruction
Week 15 Review

Reference Books & Course Materials

  1. 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
  2. 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
  3. 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)

Learning Outcomes

  1. L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
  2. L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
  3. L03 Discusses the relationship between reality and representation. SOLO 5
  4. L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5

Program Outcomes

  1. P01 Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.
  2. P02 Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
  3. P03 Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
  4. P04 Ability to devise, select, and use modern techniques and tools needed for analysing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively
  5. P05 Ability to design and conduct experiments, gather data, analyse and interpret results for investigating complex engineering problems or discipline specific research questions
  6. P06 Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
  7. P07 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
  8. P08 Recognition of the need for lifelong learning ; ability to access information, to follow developments in science and technology, and to continue to educate him/herself
  9. P09 Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
  10. P10 Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
  11. P11 Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 Average
L01 - - - - - - - - - - - -
L02 - - - - - - - - - - - -
L03 - - - - - - - - - - - -
L04 - - - - - - - - - - - -