CASES IN ENTREPRENEURSHIP
- Course
- BUSN624 - CASES IN ENTREPRENEURSHIP
- Department
- Business Administration - English - PhD
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 8
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
The aim of the course is to provide a comprehensive representation regarding managing core issues of business creation in new ventures and established firms by means of case studies. The case studies will be focused on the entrepreneurial business development and management. Through case studies, the students will analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes. Students will be able to develop an understanding of successes, opportunities and risks of entrepreneurship and encouraged to think in innovative ways about various business challenges. Guest lectures from successful entrepreneurs or visits to various companies will be offered. Students will also develop skills in written business communication and oral presentations in order to integrate entrepreneurship concepts.
CASES IN ENTREPRENEURSHIP
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Through case studies, the students will analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes
- 02 Assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
- 03 Discuss what is meant by entrepreneurship from a theoretical and practical perspective
- 04 Provide suggestions/İmplications for entrepreneurial business practice in their case studies
- 05 Discuss the relevant concepts and usage of practical cases/activities
- 06 Demonstrate the use of learning resources. I
- 07 Identify and analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | INTRODUCTION |
| Week 2 | Chapter 1 Introduction to Entrepreneurship |
| Week 3 | Chapter 2 The Entrepreneurial Character2 Recognizing opportunies and Generating Ideas |
| Week 4 | Chapter 3 Feasibility Analysis/Article presentation |
| Week 5 | Chapter 4 Developing an effective business model/Article presentation |
| Week 6 | Chapter 4 Developing an effective business model/Article presentation |
| Week 7 | Chapter 5 Industry and Competitor Analysis/Article presentation |
| Week 8 | MID-TERM EXAM WEEK |
| Week 9 | Chapter 6 Writing a Business Plan/Article presentation |
| Week 10 | Chapter 6 Writing a Business Plan/Article presentation |
| Week 11 | Chapter 11 Unique Marketing Issues/Project presentation |
| Week 12 | Chapter 12 The importance of Intelectual Property/Project presentation |
| Week 13 | Chapter 13 Preparing for and Evaluating Challenges for Growth / Project Presentation |
| Week 14 | Chapter 14 Strategies for Firm Growth/ Project Presentation |
| Week 15 | Final exam week |
Reference Books & Course Materials
- 01 Entrepreneurship SUCCESSFULLY LAUNCHING NEW VENTURES, Bruce R. Barringer and R. Duane Ireland, (2022) 6th Ed, © Pearson Education Limited
- 02 Entrepreneurship and small business start-up, growth and maturity, 2016, Paul Burns, Palgrave
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
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