RESEARCH METHODS IN COMMUNICATION
- Course
- COMM501 - RESEARCH METHODS IN COMMUNICATION
- Department
- Communication and Media Studies - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 10
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
Kitle İletişiminde Araştırma Teknikleri dersi, genel olarak sosyal bilimlerde, özel olarak kitle iletişiminde kullanılan araştırma tekniklerine odaklanmaktadır. Bu çerçevede, araştırma süreci, hipotez aşaması ve geliştirimi, araştırmanın planı, örneklem grubu, ölçme ve değerlendirme, güvenilirlik ve geçerlilik, açıklayıcı ve doğrulayıcı faktörler gibi araştırma teknikleri incelenmektedir. Ders araştırma kavramlarının ve yöntemlerinin yanı sıra, iletişim alanında yapılan bilimsel bir çalışmaya giden yollar ve aşamaları tartışmakta, öğrencilerin bu aşamaları kendi araştırma projelerinde uygulamaları sağlanmaktadır.
RESEARCH METHODS IN COMMUNICATION
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Course outcomes
- 01 Generalize the basic components of qualitative and quantitative research.
- 02 Design a basic scientific research proposal, including proper hypotheses and methodology.
- 03 Interpret why particular research methods would answer the questions posed.
- 04 Assess some of the ethical concerns regarding research.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction; What is research, Quality and Quantity in Media Research |
| Week 2 | The Research Process; Search Strategies, Sources of Information, How to Read Analytically, Doing a Literature Review, Primary and Secondary Research Sources |
| Week 3 | Qualitative Research Methods; Interviewing |
| Week 4 | Qualitative Research Methods; Historical Analysis |
| Week 5 | Qualitative Research Methods; Focus Group |
| Week 6 | Qualitative Research Methods; Ethnography and Participant Observation |
| Week 7 | Quantitative Research Methods; Content Analysis |
| Week 8 | Quantitative Research Methods; Content Analysis |
| Week 9 | Quantitative Research Methods; Surveys |
| Week 10 | Quantitative Research Methods; Surveys |
| Week 11 | Quantitative Research Methods; Semiotic Analysis |
| Week 12 | Methods of Textual Analysis; Semiotic Analysis |
| Week 13 | Methods of Textual Analysis; Discourse Analysis |
| Week 14 | Methods of Textual Analysis; Discourse Analysis, Rhetorical Analysis, Oral History |
| Week 15 | Review |
Reference Books & Course Materials
- 01 Berger, A. A., (2016). Media and Communication Research Methods. London: Sage Publication.
- 02 Brennen, B. S. (2017). Qualitative research methods for media studies. Taylor & Francis.
- 03 Weerakkody, N. (2008). Research methods for media and communication. Oxford University Press.
- 04 Hansen, A., & Machin, D. (2018). Media and communication research methods. Macmillan International Higher Education.
Learning Outcomes
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Program Outcomes
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