DIFFUSION OF INNOVATIONS AND COMMUNICATION
- Course
- COMM628 - DIFFUSION OF INNOVATIONS AND COMMUNICATION
- Department
- Communication and Media Studies - English - PhD
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 8
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course aims to help students expand beyond the proven communication theories, methods and models of the past by recognizing their shortcomings and limitations, and broaden their conceptual frameworks regarding the diffusion of innovations. For this purpose, the theory and related model of diffusion of innovations will be reevaluated through new concepts and theoretical frameworks. Within the context of this course, topics such as elements of diffusion including the concepts of innovation, innovativeness and adopter categories, history of diffusion research, contributions and criticisms of diffusion research, the innovation-decision process, diffusion networks, innovation in organizations will be discussed and the theory and model of diffusion of innovations will be repositioned in a more contemporary framework.
DIFFUSION OF INNOVATIONS AND COMMUNICATION
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Elements of Diffusion |
| Week 3 | A History of Diffusion Research |
| Week 4 | Contributions and Criticism of Diffusion Research |
| Week 5 | The Generation of Innovations |
| Week 6 | The Innovations-Decision Process |
| Week 7 | Midterm Exams |
| Week 8 | Attributes of Innovations and Their Rate of Adoption |
| Week 9 | Innovativeness and Adopter Categories |
| Week 10 | Diffusion Networks |
| Week 11 | The Change Agent |
| Week 12 | Innovation in Organizations |
| Week 13 | Consequences of Innovations |
| Week 14 | Conclusion-Revision |
| Week 15 | Final Exams |
Reference Books & Course Materials
- 01 Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
No program outcomes have been defined.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.