MEDIA EFFECTS AND AUDIENCE STUDIES
- Course
- COMM520 - MEDIA EFFECTS AND AUDIENCE STUDIES
- Department
- Communication and Media Studies - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
This course will explore reception, interpretation and interactivity in relation to various forms of contemporary media, including horror films, video games and social networking sites. The course will firstly examine the various theoretical models which have been developed to explain the effect which mass media has had on consumers. In particular, we will address conflicting conceptions of audiences as being either passive or active in their responses to media texts. Secondly, this course will examine the related field of reception studies and the methods which have been used to account for the various ways in which audiences interact and make sense of mass media.
MEDIA EFFECTS AND AUDIENCE STUDIES
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