POPULAR CULTURE AND MEDIA
- Course
- COMM511 - POPULAR CULTURE AND MEDIA
- Department
- Communication and Media Studies - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
This course focuses on various aspects of popular culture and the media, exploring the relationship between the two. The notion of popular culture and the role of the mass media as a producer and reproducer of culture for mass consumption is discussed from different theoretical perspectives, such as Marxism, Post-Marxism, Structuralism, Post-structuralism, Critical Theory, Feminisms, and Edward Said’s critique of Orientalism. The course also discusses how popular culture and media impact the ways we see ourselves, others, and the world around us, as well as our understanding of different aspects of social identity such as race, ethnicity, class and gender.
POPULAR CULTURE AND MEDIA
Evaluation Tools (Active Term)
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Course outcomes
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Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course |
| Week 2 | What is popular culture? How is popular culture related to mass media? |
| Week 3 | Basic concepts: Ideololgy/Culture/Popular Culture |
| Week 4 | Culture and civilisation tradition: Arnold and Leavisism |
| Week 5 | British Cultural Studies: Hoggart / Williams/ Stuart Hall |
| Week 6 | Marxism/Post Marxism and Popular Culture |
| Week 7 | Discussion of term papers |
| Week 8 | Discussion of term papers |
| Week 9 | Structuralism/Post-structuralism |
| Week 10 | Semiotic analysis |
| Week 11 | Gender and popular culture / Feminist approaches |
| Week 12 | Representation/ Stereotyping |
| Week 13 | Nation/Race/Ethnicity/Orientalism |
| Week 14 | Nation/Race/Ethnicity/Orientalism cont'd |
| Week 15 | Revision before the final exam |
Reference Books & Course Materials
- 01 Storey, J., 2018. Cultural theory and popular culture: an introduction. 8th ed. London: Routledge.
- 02 Danesi, M. 2019. Popular Culture: Introductory Perspectives. 4th Edition. Maryland: Rowman & Littlefield.
Learning Outcomes
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Program Outcomes
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