VISUAL LITERACY

Course Description

This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.

VISUAL LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
2. 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
3. 03 Discusses the relationship between reality and representation.
4. 04 Develops visual comprehension, critical thinking skills and cultural awareness.

Course Syllabus

Reference Books & Course Materials

1. 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
2. 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
3. 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)

Learning Outcomes

1. L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
2. L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
3. L03 Discusses the relationship between reality and representation. SOLO 5
4. L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5

Program Outcomes

1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
8. P08 8. Applied their acquired knowledge within the changing work environment.
9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix