INTEGRATED MARKETING COMMUNITACION

Course Description

No evaluation items have been defined.

No course outcomes have been defined yet.

Week	Topic
Week 1	General Introduction
Week 2	Integrated Marketing Communications
Week 3	Brand Management
Week 4	Buyer Behaviors
Week 5	The IMC Planning Process Part 1
Week 6	The IMC Planning Process Part 2
Week 7	Revision
Week 8	Midterm Exam
Week 9	Advertising Campaign Management
Week 10	Advertising Design
Week 11	Traditional Media Channels
Week 12	Digital and Mobile Marketing
Week 13	Social Media
Week 14	Alternative Marketing
Week 15	Final Exam

01 Clow, K. E., & Baack, D. E. (2021). Integrated advertising, promotion, and marketing communications (9th ed.). Pearson.

No learning outcomes have been defined.

P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
P05 5. Utilized and managed ethically information technologies required for contemporary business world.
P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
P08 8. Applied their acquired knowledge within the changing work environment.
P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

The PO-LO matrix has not been populated yet.