ENTREPRENEURSHIP
- Course
- EASC363 - ENTREPRENEURSHIP
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Kağan DOĞRUYOL
- Prerequisite
- -
- Keywords
Course Description
This course provides students the knowledge of understanding the role of entrepreneurial businesses and assesses the skills necessary to operate an entrepreneurial venture successfully. At the end of the course, the students are expected to be able to analyze and to decide about the business concept that fits into the current business environment. The students could also write a sound business plan for their entrepreneurial venture. The course is designed to familiarize students with the world of small business, and analyze the personal strengths and weaknesses of students relative to launching a career in entrepreneurship. Attention is given to planning, financing, starting and managing a small business.
ENTREPRENEURSHIP
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 35 |
| Final | Final | 45 |
| Project | Project | 20 |
| Total | 100 | |
Course outcomes
- 01 recognize the role of the entrepreneur in the new enterprise creation process
- 02 summarize and present articles and/or case studies for implications for entrepreneurial business practice,
- 03 all students will describe - the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, what is meant by entrepreneurship from a theoretical and practical perspective
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Chapter 1- The Foundations of Entrepreneurship |
| Week 3 | Chapter 2 - Ethics and Social Responsibility: Doing the Right Thing |
| Week 4 | Chapter 3 - Creativity and Innovation: Keys to Entrepreneurial Success |
| Week 5 | Chapter 4 - Conducting a Feasibility Analysis and Designing a Business Model |
| Week 6 | Chapter 4 - Conducting a Feasibility Analysis and Designing a Business Model |
| Week 7 | Term Project Draft Submission |
| Week 8 | Mid-term examination |
| Week 9 | Mid-term examination |
| Week 10 | Chapter 5 - Crafting a Business Plan and Building a Solid Strategic Plan |
| Week 11 | Chapter 6 - Forms of Business Ownership |
| Week 12 | Chapter 7 - Buying an Existing Business |
| Week 13 | Chapter 8 - Franchising and the Entrepreneur |
| Week 14 | Term Project Presentations |
| Week 15 | Term Project Presentations |
Reference Books & Course Materials
- 01 Norman M. Scarborough (2025). Essentials of Entrepreneurship and Small Business Management. Global edition 10th Ed. Edinburgh Gate, Harlow, Pearson. " Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall.
Learning Outcomes
- L01 Recognize the Nature and Importance of Entrepreneurship SOLO 2
- L02 Develop and Apply Creative and Innovative Thinking SOLO 4.5
- L03 Conduct Feasibility Analysis and Design a Business Model SOLO 4
- L04 Create and Implement Strategic and Business Plans SOLO 4.5
- L05 Evaluate and Select the Best Path for Business Ownership and Growth SOLO 4
Program Outcomes
- P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
- P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
- P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
- P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
- P05 5. Utilized and managed ethically information technologies required for contemporary business world.
- P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
- P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
- P08 8. Applied their acquired knowledge within the changing work environment.
- P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | 4 | 4 | 4 | 3 | 0 | 0 | 4 | 4 | 4 | 3 |
| L02 | 4 | 4 | 4 | 2 | 0 | 4 | 4 | 4 | 4 | 3.33 |
| L03 | 4 | 4 | 4 | 2 | 0 | 0 | 4 | 4 | 4 | 2.89 |
| L04 | 4 | 4 | 4 | 2 | 0 | 0 | 4 | 4 | 4 | 2.89 |
| L05 | 4 | 4 | 4 | 2 | 0 | 0 | 4 | 4 | 4 | 2.89 |