DEVELOPING A DIGITAL BUSINESS

Course Description

DEVELOPING A DIGITAL BUSINESS

DEVELOPING A DIGITAL BUSINESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Chaffey, D., Hemphill, T., Edmundson-Bird, D. (2019). Digital business and e-commerce management. Pearson Education UK, 7th ed.
2. 02 Rayport, J. F., & Jaworski, B. J. (2004). Introduction to e-commerce. McGraw-Hill, 2nd ed.
3. 03 Articles and case studies provided in the class

Learning Outcomes

1. L01 Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce. SOLO 3
2. L02 Identify the key components of e-commerce business models. SOLO 2
3. L03 Discuss the origins of, and the key technology concepts behind, the Internet. SOLO 5
4. L04 Explain the process that should be followed in building an e-commerce presence. SOLO 3
5. L05 discuss how technology helps secure Internet communications channels and protect networks, servers, and clients. SOLO 5
6. L06 Elaborate on the basic digital commerce marketing and advertising strategies and tools. SOLO 5

Program Outcomes

1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
8. P08 8. Applied their acquired knowledge within the changing work environment.
9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix