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Cyprus International University
TR

INTRODUCTION TO DIGITAL MARKETING

Course
DMMA102 - INTRODUCTION TO DIGITAL MARKETING
Department
Digital Media and Marketing - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
7
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

DİJİTAL PAZARLAMAYA GİRİŞ

INTRODUCTION TO DIGITAL MARKETING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Naming the basic conceps of digital marketing (Solo 2)
  2. 02 Illustrate digital marketing micro and macro environment (Solo 3)
  3. 03 Distinguish uniqueness of digital marketing in delivering customer value (Solo 4)
  4. 04 Judge digital marketing channels used to build customer relationship (Solo 5)

Course Syllabus

Week Topic
Week 1 General introduction and orientation
Week 2 Introducing digital marketing (Ch 1)
Week 3 Online marketplace analysis- micro environment (Ch 2)
Week 4 Online marketplace analysis- macro environment (Ch 3)
Week 5 Digital marketing strategy (Ch 4)
Week 6 Revision and assignment presentations (Ch 1-4)
Week 7 Midterm exam
Week 8 Midterm exam
Week 9 Relationship marketing in digital platforms (Ch 6)
Week 10 Delivering online customer experience (Ch 7)
Week 11 Campaign planning for digital marketing (Ch 8)
Week 12 Assignment presentations
Week 13 Review and wrap up (Ch 6-8)
Week 14 Final exam
Week 15 Final exam

Reference Books & Course Materials

  1. 01 Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing, strategy, implementation and practice. 6 Edition. Pearson
  2. 02 Case studies pulbished on Moddle
  3. 03 Video material published on Moodle

Learning Outcomes

  1. L01 Naming the basic conceps of digital marketing (Solo 2)
  2. L02 Illustrate digital marketing micro and macro environment (Solo 3)
  3. L03 Distinguish uniqueness of digital marketing in delivering customer value (Solo 4)
  4. L04 Judge digital marketing channels used to build customer relationship (Solo 5)

Program Outcomes

  1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
  2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
  3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
  4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
  5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
  6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
  7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
  8. P08 8. Applied their acquired knowledge within the changing work environment.
  9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 - - - - - - - - - -
L02 - - - - - - - - - -
L03 - - - - - - - - - -
L04 - - - - - - - - - -