HISTORY OF COMMUNICATION

Course Description

This course provides an introductory overview of the major elements, events and themes in the history of human communication. The weekly topics are organized according to the emergence of specific forms of mass media, including printing, the newspaper, magazines, radio, cinema, television and the internet. The course also addresses the rise of advertising and public relations and their role in the broader history of media. Particular emphasis will be placed on the role of technology in mass communication, the convergence between different forms of media, the connection between media and culture, and the role of media in globalizing the processes of communication.

HISTORY OF COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Describe and evaluate a systematic knowledge of the history of mass communication
2. 02 2. Interpret the various theoretical issues raised by the history of communication
3. 03 3. Assess the role played by technology in mass communication practices

Course Syllabus

Reference Books & Course Materials

1. 01 1. George Rodman, Making Sense of Media: An Introduction to Mass Communication (2001) Allyn and Bacon
2. 02 2. David Crowley - Paul Heyer, Communication in History - Technology, Culture, Society: (6th Edition) (2015) Routledge
3. 03 3. John Vivian; The Media of Mass Communication: (2016) Allyn and Bacon
4. 04 4. J.R Dominick, The Dynamics of Mass Communication: (12th Edition) (2013) McGraw Hill

Learning Outcomes

1. L01 1. Describe and evaluate a systematic knowledge of the history of mass communication
2. L02 2. Interpret the various theoretical issues raised by the history of communication
3. L03 3. Assess the role played by technology in mass communication practices

Program Outcomes

1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
8. P08 8. Applied their acquired knowledge within the changing work environment.
9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix