BUSINESS POLICY AND STRATEGIC MANAGEMENT

Course Description

Business policy is a synthesis of the principles of business management with emphasis upon the formation of business decisions and policies. The purpose of this course is to enable the student to draw on analytic tools and factual knowledge from all other courses in analyzing comprehensive business problems.to enhance ability to do the job of a general manager responsible for strategic performance. Specifically, to integrate the different functional areas of business into a cohesive whole. The challenge is not only in identifying weaknesses and threats facing firms, but to appreciate the strengths of the firm and anticipate opportunities in the external environment. This course is to correct organizational failures and expand upon organizational successes, however failure and success may be defined.

BUSINESS POLICY AND STRATEGIC MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 Analysing the basics of strategic management (4)
2. 02 Clarifying the methods and thecniques of internal and external scanning (3)
3. 03 Develop skills in managerial decision making (5)
4. 04 Applying strategy implementation (4)
5. 05 Clarifying methods and techniques of evaluation and control (3)
6. 06 TOTAL SOLO 3,80

Course Syllabus

Reference Books & Course Materials

1. 01 Wheelen, T.L., Hunger, D.J., Hoffman, A.N., and Bamford, C.E. 2023. Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 16th Edi.
2. 02 Good Strategy Bad Strategy, The Difference and Why It Matters, Rumelt, Profile Books

Learning Outcomes

1. L01 Understanding the basics of strategic management SOLO 4
2. L02 Evealuating the methods and techniques of internal and external scanning SOLO 5
3. L03 Developing skills in management decision making to formulate corporate strategy SOLO 5
4. L04 Focusing on strategy implementation SOLO 4
5. L05 Learning methods and techniques of evaluation and control SOLO 5

Program Outcomes

1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
8. P08 8. Applied their acquired knowledge within the changing work environment.
9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix