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Artificial Intelligence for Business

Course
BUSN438 - Artificial Intelligence for Business
Department
Business Administration - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
6
T+P+L
3 + 0 + 0
Course Coordinator(s)
Assoc. Prof. Dr. Gamze GÜNER KİBAROĞLU
Prerequisite
-
Keywords

Course Description

This course provides a conceptual introduction to artificial intelligence (AI) for business students at Cyprus International University. Students gain broad understanding of AI techniques, applications to business problems, value extraction from AI investments, and future applications. The course covers machine learning, natural language processing, autonomous vehicles, robotics, and strategic implications. Students complete hands-on projects using Cursor AI code editor for Vibe Coding and n8n for workflow automation.

Artificial Intelligence for Business

Evaluation Tools (Active Term)

Item Type Weight (%)
Midterm Exam (Written) Midterm 30
Term Project Project 30
Final Exam (Practical/Applied) Final 40
Total 100

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Week Topic
Week 1 Introduction to Artificial Intelligence: Definitions, History, and Key Concepts
Week 2 The Role and Importance of AI in Business; Relationship with Digital Transformation: Building a Business's Digital Presence with AI
Week 3 Generative AI Tools: ChatGPT, Claude, Copilot, etc. Hands-on Introduction: How a Business Works: An AI-Assisted Introduction
Week 4 Business Idea Development & AI-Assisted Market/Competitor Research: Using Data for Business Decisions
Week 5 Building the Student's Future Business with AI
Week 6 AI-Assisted Brand & Logo Design
Week 7 Midterm Review & Integration
Week 8 MIDTERM EXAM (Written)
Week 9 AI-Generated Content & Brand Identity (Copywriting, Social Media Content, Visual Identity): About Us, Vision & Mission, Contact & Address
Week 10 AI-Assisted Marketing Content for the Business
Week 11 AI-Assisted Financial Planning & Business Modeling (Budgeting, Cash-Flow Projections)
Week 12 Preparing an AI-Assisted HR, Recruitment & Onboarding Plan for the Student's Venture
Week 13 Preparing an AI-Assisted Marketing and CRM for the Student's Venture
Week 14 Finalizing and Submitting the Term Project Report (submitted as a written report; no in-class presentation or demo)
Week 15 General Review

Reference Books & Course Materials

No reference books have been listed.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
  2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
  3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
  4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
  5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
  6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
  7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
  8. P08 8. Applied their acquired knowledge within the changing work environment.
  9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix

The PO-LO matrix has not been populated yet.