CASE STUDIES IN BUSINESS
- Course
- BUSN404 - CASE STUDIES IN BUSINESS
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
The objective of the course is to make students gain the ideas of processes and rules employed by the companies in the pursuit of their missions and visions by visits to firms. With these trips, the students will find the opportunities to have wider aspects for the applications of theories. During trips students ask questions from all cadres of management and employees to buttress theoretical knowledge; see and learn work flow process in business until production is ascertained with vision and mission of the organization being fulfilled. The course is a bridge of theoretical knowledge to practicality of business theories
CASE STUDIES IN BUSINESS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will be able to identify different management, marketing, finance, entrepreneurship, ethics, and accounting practices
- 02 They will assess and discuss the nature of business and its environment
- 03 They will be able to distinguish the global nature and context of business
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Case study method/Assignment |
| Week 3 | Analysing case studies on management/ Assignment |
| Week 4 | Analysing case studies on marketing/Assignment |
| Week 5 | Analysing case studies on entrepreneurship/Assignment |
| Week 6 | Analysing case studies on HRM/Assignment |
| Week 7 | Analysing case studies on HRM/Assignment |
| Week 8 | Mid-term week |
| Week 9 | Developing your own case study/Presentations |
| Week 10 | Developing your own case study/Presentations |
| Week 11 | Developing your own case study/Presentations |
| Week 12 | Developing your own case study/Presentations |
| Week 13 | Developing your own case study/Presentations |
| Week 14 | Final exam |
| Week 15 | - |
Reference Books & Course Materials
- 01 The Case study Handbook, How to read, discuss and write persuasively about cases
- 02 Case Study Research Design and Methods 2ndEd 1994. Robert K. Yin Sage Publications
- 03 Various case studies
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
- P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
- P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
- P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
- P05 5. Utilized and managed ethically information technologies required for contemporary business world.
- P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
- P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
- P08 8. Applied their acquired knowledge within the changing work environment.
- P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.
Po-Lo Matrix
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