INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Course
- BUSN314 - INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.
INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 To identify the basics of business and intercultural communications in the digital age
- 02 To identify various audiences and how to tailor communications effectively
- 03 To develop professional and effective writing and speaking skills for employment and business purposes
- 04 To argue how to combine appropriate technologies to deliver professional presentations
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Professional Communication in a Digital, Social, Mobile World |
| Week 3 | Professional Communication in a Digital, Social, Mobile World |
| Week 4 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 5 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 6 | Communication Challenges in a Diverse, Global Marketplace |
| Week 7 | Communication Challenges in a Diverse, Global Marketplace |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | Planning Business Messages |
| Week 11 | Planning Business Messages |
| Week 12 | Writing Business Messages |
| Week 13 | Completing Business Messages |
| Week 14 | Digital Media |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
- 02 Miscellaneous supplementary reading and videos as appropriate
Learning Outcomes
- L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
- L02 To identify various audiences and how to tailor communications effectively SOLO 3
- L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
- L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5
Program Outcomes
- P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
- P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
- P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
- P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
- P05 5. Utilized and managed ethically information technologies required for contemporary business world.
- P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
- P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
- P08 8. Applied their acquired knowledge within the changing work environment.
- P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | 0 | 0 | 0 | 0 | 3 | 3 | 3 | 3 | 3 | 1.67 |
| L02 | 2 | 2 | 3 | 3 | 3 | 3 | 0 | 3 | 3 | 2.44 |
| L03 | 2 | 2 | 0 | 3 | 3 | 0 | 4 | 4 | 4 | 2.44 |
| L04 | 3 | 3 | 3 | 3 | 0 | 0 | 2 | 2 | 2 | 2 |