CREATIVITY AND INNOVATION
- Course
- BUSN236 - CREATIVITY AND INNOVATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Prof. Dr. Tarık ATAN
- Prerequisite
- -
- Keywords
Course Description
CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.
CREATIVITY AND INNOVATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Class Presentations | Presentation | 10 |
| Term Project | Project | 10 |
| Participation + Quizzes + Class Exercises | Quiz | 20 |
| Mid Term Exam | Midterm | 25 |
| Final Exam | Final | 35 |
| Total | 100 | |
Course outcomes
- 01 1- Identifying the basic conceps of innovation
- 02 2- Learning to design a winning innovation strategy
- 03 3- Categorizing the structures of organization to create an innovative atmosphere
- 04 4- Assesing and developing measurements for innovation
- 05 5- Debating and discussing creative culture intra and inter organizational domains
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Creativity and Innovation: How do you leverage it? |
| Week 3 | How to design a winning innovation strategy |
| Week 4 | Basic Creativity Tools |
| Week 5 | How to structure a company for innovation |
| Week 6 | Designing the Process of Innovation |
| Week 7 | Mid-Term Exam |
| Week 8 | Tools |
| Week 9 | Tools |
| Week 10 | Tools |
| Week 11 | How to Measure Innovation |
| Week 12 | Incentives to Support Innovation |
| Week 13 | Student Presentations |
| Week 14 | Student Presentations |
| Week 15 | - |
Reference Books & Course Materials
- 01 "Making Innovation Work" Davila, Emspein, Shelton, Wharton School Publishing
- 02 “Creativity and Strategic Innovation Management" , Goodman, Dingli, Routledge
- 03 "Innovation and Small Business", Thomas, Miller, Murphy, bookboon.com
Learning Outcomes
- L01 1- Identifying the basic conceps of innovation SOLO 2
- L02 2- Learning to design a winning innovation strategy SOLO 5
- L03 3- Categorizing the structures of organization to create an innovative atmosphere SOLO 4
- L04 4- Assesing and developing measurements for innovation SOLO 5
- L05 5- Debating and discussing creative culture intra and inter organizational domains SOLO 5
Program Outcomes
- P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
- P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
- P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
- P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
- P05 5. Utilized and managed ethically information technologies required for contemporary business world.
- P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
- P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
- P08 8. Applied their acquired knowledge within the changing work environment.
- P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | 2 | 3 | 4 | 5 | 5 | 2 | 3 | 4 | 3 | 3.44 |
| L02 | 5 | 4 | 3 | 5 | 5 | 0 | 2 | 4 | 2 | 3.33 |
| L03 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 2 | 4.33 |
| L04 | 5 | 5 | 5 | 5 | 3 | 0 | 4 | 4 | 2 | 3.67 |
| L05 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 4.78 |