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TR

CREATIVITY AND INNOVATION

Course
BUSN236 - CREATIVITY AND INNOVATION
Department
Business Administration - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
6
T+P+L
3 + 0 + 0
Course Coordinator(s)
Prof. Dr. Tarık ATAN
Prerequisite
-
Keywords

Course Description

CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.

CREATIVITY AND INNOVATION

Evaluation Tools (Active Term)

Item Type Weight (%)
Class Presentations Presentation 10
Term Project Project 10
Participation + Quizzes + Class Exercises Quiz 20
Mid Term Exam Midterm 25
Final Exam Final 35
Total 100

Course outcomes

  1. 01 1- Identifying the basic conceps of innovation
  2. 02 2- Learning to design a winning innovation strategy
  3. 03 3- Categorizing the structures of organization to create an innovative atmosphere
  4. 04 4- Assesing and developing measurements for innovation
  5. 05 5- Debating and discussing creative culture intra and inter organizational domains

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Creativity and Innovation: How do you leverage it?
Week 3 How to design a winning innovation strategy
Week 4 Basic Creativity Tools
Week 5 How to structure a company for innovation
Week 6 Designing the Process of Innovation
Week 7 Mid-Term Exam
Week 8 Tools
Week 9 Tools
Week 10 Tools
Week 11 How to Measure Innovation
Week 12 Incentives to Support Innovation
Week 13 Student Presentations
Week 14 Student Presentations
Week 15 -

Reference Books & Course Materials

  1. 01 "Making Innovation Work" Davila, Emspein, Shelton, Wharton School Publishing
  2. 02 “Creativity and Strategic Innovation Management" , Goodman, Dingli, Routledge
  3. 03 "Innovation and Small Business", Thomas, Miller, Murphy, bookboon.com

Learning Outcomes

  1. L01 1- Identifying the basic conceps of innovation SOLO 2
  2. L02 2- Learning to design a winning innovation strategy SOLO 5
  3. L03 3- Categorizing the structures of organization to create an innovative atmosphere SOLO 4
  4. L04 4- Assesing and developing measurements for innovation SOLO 5
  5. L05 5- Debating and discussing creative culture intra and inter organizational domains SOLO 5

Program Outcomes

  1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
  2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
  3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
  4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
  5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
  6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
  7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
  8. P08 8. Applied their acquired knowledge within the changing work environment.
  9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 2 3 4 5 5 2 3 4 3 3.44
L02 5 4 3 5 5 0 2 4 2 3.33
L03 4 4 5 5 5 5 4 5 2 4.33
L04 5 5 5 5 3 0 4 4 2 3.67
L05 5 5 4 5 5 5 5 5 4 4.78