LUXURY TOURISM

Course Description

The aim of this course is to familiarize the students with luxury codes (specificities) and communication, and to emphasize that luxury marketing is different from the “classic” marketing used for the mass market .This course explains how the luxury business is built on strong branding, targeting a niche market, and assuring the long-term success of these unique goods. Students will understand how luxury travel implies improved product and service quality—for example, visitors choose to stay in luxury hotels because they offer larger rooms, pleasant physical settings, and higher service quality .Students study into the history of luxury to uncover its core and distinguish it from other industries. This course provides an insight into the different luxury markets around the world through focusing on their consumers.

LUXURY TOURISM

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 The Luxury Strategy: Breaking The Rules of Marketing to Build Luxury Brands (dissecting the luxury concept and defining the counter-intuitive rules for luxury marketing), Jean-Noel Kapferer and Vincent Bastien, Sept. 2012 (second edition), ISBN13: 978-0749454777
2. 02 Luxury Travel Advisor
3. 03 Armoni, N. L. E., Ernawati, N. M., & Jendra, I. W. (2018). A Service Perspective of Luxury Tourism. International Journal of Applied Sciences in Tourism and Events, 2(2), 118-124.
4. 04 Correia, A., Kozak, M., & Del Chiappa, G. (2020). Examining the meaning of luxury in tourism: a mixed-method approach. Current Issues in Tourism, 23(8), 952-970.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix

The PO-LO matrix has not been populated yet.