DESTINATION DEVELOPMENT AND MANAGEMENT

Course Description

This course provides a summary of resort management and operations. The scope of these industries will be discussed along with the philosophies of successful marketing, management, and development of a resort. This course will introduce students to the operations of modern day resorts, including ski, golf, and gaming resorts. This will include a review of the history of resorts worldwide, and their operations and characteristics. Students will advance acquaintance to the wide range and high level of services and activities expected by resort guests and offered by today’s resorts. It trains students with skills to handle tourists/visitors, host communities, private sector and public sector at various destinations – to enable a destination achieve sustainability and enhance tourist visitor satisfaction.

DESTINATION DEVELOPMENT AND MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 The knowledge of theoretical bases for creating a destination product, the ability to create a product for target segment.
2. 02 The ability to be well informed in the issues concerning strategic destination management.
3. 03 Student learns how to analyse the importance and potential of cultural and historical sights for tourism development
4. 04 Student gains basic orientation in destination management issues to analyse and synthesize
5. 05 Ability to understand business in tourism and its principals and applications and create new ideas
6. 06 Improve their skills at utilizing and processing information

Course Syllabus

Reference Books & Course Materials

1. 01 Wang Y. and Pizzam A., (Eds) (2011). Destination Marketing and Management Theories and Applications. CABI International: UK.
2. 02 Several Academic Articles and Case Studies

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix

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