SUSTAINABLE MARKETING

Course Description

This course tries to introduce the concept of sustainable approach due to the fact that the environment play a crucial role in sustainability studies at the top of the agenda for many organizations. Marketing has a key role to play in driving this agenda. This course tries to explore the complex and challenging environment of sustainable marketing strategies and actions. It firstly starts by considering the background of traditional marketing in order to understand some changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice. This course relies on the most complete and the accessible introduction to sustainable marketing in various markets.

SUSTAINABLE MARKETING

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Dahlstrom, R., & Crosno, J. (2021). Sustainable marketing (3rd ed.). SAGE Publications, Inc.
2. 02 Gates, Bill (2021), How to Avoid a Climate Disaster, Alfred A. Knopf, New York, Toronto; available on Amazon.

Learning Outcomes

1. L01 Debate the relevance of a rapidly changing business environment and its influence on the marketing concept. SOLO 5
2. L02 Explain the contributions of corporate social responsibility, and societal and green marketing approaches to understanding the development of sustainable marketing. SOLO 3
3. L03 Explain the social and psychological motivators behind pro-sustainable behavior. SOLO 3
4. L04 Define the significance of the growing impact of business activity on the natural environment. SOLO 3
5. L05 Identify and evaluate the different forms of consumption behaviour and their impact on sustainability. SOLO 2
6. L06 Evaluate the conflicts and ambiguity that exist in the minds of consumers with regard to sustainable behavior. SOLO 5

Program Outcomes

1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix