SERVICES MARKETING

Course Description

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SERVICES MARKETING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Lovelock, C. H & Wirtz, J (2012), Services Marketing, Global Edition, 7th edition, Pearson

Learning Outcomes

1. L01 Discuss how services contribute to a country’s economy. SOLO 5
2. L02 Discuss the three-stage model of service consumption. SOLO 5
3. L03 Distinguish between important and determinant attributes for segmentation. SOLO 4
4. L04 Examine how service firms use different branding strategies. SOLO 3
5. L05 Describe the three interrelated flows that show what is being distributed. SOLO 3
6. L06 Develop ethical and consumer-privacy-related issues in service marketing communications. SOLO 5

Program Outcomes

1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix