CASES IN ENTREPRENEURSHIP
- Course
- BUSN624 - CASES IN ENTREPRENEURSHIP
- Department
- Business Administration - English - PhD
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 8
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
The aim of the course is to provide a comprehensive representation regarding managing core issues of business creation in new ventures and established firms by means of case studies. The case studies will be focused on the entrepreneurial business development and management. Through case studies, the students will analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes. Students will be able to develop an understanding of successes, opportunities and risks of entrepreneurship and encouraged to think in innovative ways about various business challenges. Guest lectures from successful entrepreneurs or visits to various companies will be offered. Students will also develop skills in written business communication and oral presentations in order to integrate entrepreneurship concepts.
CASES IN ENTREPRENEURSHIP
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Through case studies, the students will analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes
- 02 Assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
- 03 Discuss what is meant by entrepreneurship from a theoretical and practical perspective
- 04 Provide suggestions/İmplications for entrepreneurial business practice in their case studies
- 05 Discuss the relevant concepts and usage of practical cases/activities
- 06 Demonstrate the use of learning resources. I
- 07 Identify and analyze various typologies of entrepreneurship, financial sources for startups, modes of business networking, attitudes.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | INTRODUCTION |
| Week 2 | Chapter 1 Introduction to Entrepreneurship |
| Week 3 | Chapter 2 The Entrepreneurial Character2 Recognizing opportunies and Generating Ideas |
| Week 4 | Chapter 3 Feasibility Analysis/Article presentation |
| Week 5 | Chapter 4 Developing an effective business model/Article presentation |
| Week 6 | Chapter 4 Developing an effective business model/Article presentation |
| Week 7 | Chapter 5 Industry and Competitor Analysis/Article presentation |
| Week 8 | MID-TERM EXAM WEEK |
| Week 9 | Chapter 6 Writing a Business Plan/Article presentation |
| Week 10 | Chapter 6 Writing a Business Plan/Article presentation |
| Week 11 | Chapter 11 Unique Marketing Issues/Project presentation |
| Week 12 | Chapter 12 The importance of Intelectual Property/Project presentation |
| Week 13 | Chapter 13 Preparing for and Evaluating Challenges for Growth / Project Presentation |
| Week 14 | Chapter 14 Strategies for Firm Growth/ Project Presentation |
| Week 15 | Final exam week |
Reference Books & Course Materials
- 01 Entrepreneurship SUCCESSFULLY LAUNCHING NEW VENTURES, Bruce R. Barringer and R. Duane Ireland, (2022) 6th Ed, © Pearson Education Limited
- 02 Entrepreneurship and small business start-up, growth and maturity, 2016, Paul Burns, Palgrave
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
- P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
- P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
- P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
- P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
- P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
- P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
- P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
- P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
- P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
- P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.
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