MARKETING OF FINANCIAL SERVICES
- Course
- BUSN606 - MARKETING OF FINANCIAL SERVICES
- Department
- Business Administration - English - PhD
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
- -
Course Description
-
MARKETING OF FINANCIAL SERVICES
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Rules of marketing financial services ch.1 |
| Week 2 | Customer Behavior and market segmentation ch.2 |
| Week 3 | Marketing Research ch.3 |
| Week 4 | Financial products development ch. 4 |
| Week 5 | Marketing of credit cards ch.5 |
| Week 6 | Pricing ch.6 |
| Week 7 | Advertising and Communications ch. 7 |
| Week 8 | Mid term Exam |
| Week 9 | Sales force Management. ch.8 |
| Week 10 | Branch Location and distribution ch. 9 |
| Week 11 | Branch Administration ch. 10 |
| Week 12 | Marketing Planning Administration and control ch. 11 |
| Week 13 | Marketing strategies for financial services |
| Week 14 | Revision |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Authur Meidan; Marketing financial services McMillian press London
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
- P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
- P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
- P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
- P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
- P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
- P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
- P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
- P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
- P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
- P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.