E-TOURISM

Course Description

E-Tourism is a rapidly growing field that combines the use of technology and the internet to enhance the tourism industry. The course on E-Tourism is designed to provide students with a comprehensive understanding of the principles and practices of e-tourism, and the skills and knowledge needed to succeed in this dynamic and innovative field. The course will focus on the principles of e-tourism, including the use of technology and the internet to enhance the tourism experience. The course will explore the different types of e-tourism, including online booking systems, virtual tours, social media marketing, and mobile applications. Students will learn about the importance of user experience design, search engine optimization, and content marketing in e-tourism. The course will also cover the challenges associated with e-tourism, including privacy concerns, security issues, and the digital divide.

E-TOURISM

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Tajeddini, K., Ratten, V., & Merkle, T. (Eds.). (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Routledge.
2. 02 Çeltek, E. (Ed.). (2020). Handbook of Research on smart technology applications in the tourism industry. Business Science Reference.

Learning Outcomes

1. L01 Explain communication and main components. SOLO 3
2. L02 Define the importance of ICT for the tourism Industry. SOLO 3
3. L03 Map different communication activities within the tourism sector. SOLO 4
4. L04 Evaluate, run and plan e-tourism related activities. SOLO 5
5. L05 Explain current e-tourism applications, technologies and practices. SOLO 3

Program Outcomes

1. P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
2. P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
3. P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
4. P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
5. P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
6. P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
7. P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
8. P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
9. P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
10. P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.

Po-Lo Matrix