ADVANCED MARKETING RESEARCH

Course Description

The main purpose of this course is to provide the prospective marketing manager with an understanding of marketing research in an advanced level. Advanced methods of marketing research have been specially compiled for graduate students on marketing management and business administration programs. This course provides the sophisticated marketing research techniques found in the discipline in a basic way. The contributors focus on the history of methods, descriptions of their assumptions and content, and examples. The main themes of the course include marketing research design, data collection, data preparation and data analysis. The students will find advanced methods of marketing research an essential update of their knowledge of classical procedures which will be helpful to conduct their project or thesis.

ADVANCED MARKETING RESEARCH

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

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Reference Books & Course Materials

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Learning Outcomes

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Program Outcomes

1. P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
2. P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
3. P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
4. P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
5. P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
6. P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
7. P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
8. P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
9. P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
10. P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.

Po-Lo Matrix

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