POPULAR CULTURE AND MEDIA
- Course
- COMM511 - POPULAR CULTURE AND MEDIA
- Department
- Communication and Media Studies - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
This course focuses on various aspects of popular culture and the media, exploring the relationship between the two. The notion of popular culture and the role of the mass media as a producer and reproducer of culture for mass consumption is discussed from different theoretical perspectives, such as Marxism, Post-Marxism, Structuralism, Post-structuralism, Critical Theory, Feminisms, and Edward Said’s critique of Orientalism. The course also discusses how popular culture and media impact the ways we see ourselves, others, and the world around us, as well as our understanding of different aspects of social identity such as race, ethnicity, class and gender.
POPULAR CULTURE AND MEDIA
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course |
| Week 2 | What is popular culture? How is popular culture related to mass media? |
| Week 3 | Basic concepts: Ideololgy/Culture/Popular Culture |
| Week 4 | Culture and civilisation tradition: Arnold and Leavisism |
| Week 5 | British Cultural Studies: Hoggart / Williams/ Stuart Hall |
| Week 6 | Marxism/Post Marxism and Popular Culture |
| Week 7 | Discussion of term papers |
| Week 8 | Discussion of term papers |
| Week 9 | Structuralism/Post-structuralism |
| Week 10 | Semiotic analysis |
| Week 11 | Gender and popular culture / Feminist approaches |
| Week 12 | Representation/ Stereotyping |
| Week 13 | Nation/Race/Ethnicity/Orientalism |
| Week 14 | Nation/Race/Ethnicity/Orientalism cont'd |
| Week 15 | Revision before the final exam |
Reference Books & Course Materials
- 01 Storey, J., 2018. Cultural theory and popular culture: an introduction. 8th ed. London: Routledge.
- 02 Danesi, M. 2019. Popular Culture: Introductory Perspectives. 4th Edition. Maryland: Rowman & Littlefield.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
- P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
- P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
- P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
- P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
- P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
- P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
- P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
- P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
- P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.
Po-Lo Matrix
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