ENTREPRENEURSHIP
- Course
- BUSN538 - ENTREPRENEURSHIP
- Department
- Master of Business Administration - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Georgiana KARADAŞ
- Prerequisite
- -
- Keywords
Course Description
The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.
ENTREPRENEURSHIP
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final exam | Final | 40 |
| Article sum and Pres | Project | 30 |
| Case study pres and sum | Assignment | 30 |
| Total | 100 | |
Course outcomes
- 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
- 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
- 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
- 04 discuss the relevant concepts and usage of practical cases/activities
- 05 -demonstrating the use of learning resources
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Chapter 1 Introduction to Entrepreneurship |
| Week 3 | Chapter 2 Recognizing Opportunities and Generating Ideas |
| Week 4 | Chapter 3 Feasibility Analysis |
| Week 5 | Chapter 3 Feasibility Analysis |
| Week 6 | Chapter 4 Developing an Effective Business Model |
| Week 7 | Mid-term week |
| Week 8 | Mid-term week |
| Week 9 | Videos and Project Criteria/Article presentation |
| Week 10 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 11 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 12 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 13 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 14 | Chapter 12 The Importance of Intellectual Property |
| Week 15 | Final exam |
Reference Books & Course Materials
- 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures
Learning Outcomes
- The students demonstrate the use of learning resources SOLO 3
- L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
- L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
- L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
- L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5
Program Outcomes
- P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
- P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
- P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
- P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
- P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
- P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
- P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
- P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
- P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
- P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 3 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 3.7 | |
| L01 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 3.6 |
| L02 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3.8 |
| L03 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 3.7 |
| L04 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 3.7 |