INTERNATIONAL HOTEL MANAGEMENT

Course Description

The development of hospitality and issues with hospitality management has been growing rapidly. We believe that hospitality is an area of activity that is sufficiently different to be considering separately from other aspects of management. In this lesson you will learn about: the international dimensions of hospitality management define the hospitality conception in global business environment, define key marketing concepts in global environment, to understand the strategic management process. Explain the criteria for changing international hospitality enterprises entry modes; understand the background to different approaches to international management. And students should be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally.

INTERNATIONAL HOTEL MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 review the internatinal dimensions of hospitality management
2. 02 Define the hospiytality concept in global business environment
3. 03 What business are we in?
4. 04 trait and skills do our empolyees need for achieve our strategic goals.
5. 05 manager roles in the organizations

Course Syllabus

Reference Books & Course Materials

1. 01 Clark, A., & Chen, Wei. (2007). International hospitality management concept and cases.Oxford: Elsevier.

Learning Outcomes

1. L01 Students will be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally. SOLO 5
2. L02 Students will be able to explain the cultural dynamic for organizations with national cultures, organizational cultures and touristic cultures. SOLO 3
3. L03 Students will be able to discuss the critical issues and trends in hospitality industry which are likely to impact the future of hospitality. SOLO 5
4. L04 Students will be able to summarize key marketing concepts in the global environment and the fundamental elements for a successful global marketing. SOLO 4
5. L05 Students will be able to evaluate strategic management process and identify organizations’ and countries’ competitive advantages. SOLO 5
6. L06 Students will be able to discuss human resource management concerns in hospitality industry. SOLO 5

Program Outcomes

1. P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
2. P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
3. P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
4. P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
5. P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
6. P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
7. P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
8. P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
9. P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
10. P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.

Po-Lo Matrix