SERVICES MARKETING

Course Description

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SERVICES MARKETING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Lovelock, C. H & Wirtz, J (2012), Services Marketing, Global Edition, 7th edition, Pearson

Learning Outcomes

1. L01 Discuss how services contribute to a country’s economy. SOLO 5
2. L02 Discuss the three-stage model of service consumption. SOLO 5
3. L03 Distinguish between important and determinant attributes for segmentation. SOLO 4
4. L04 Examine how service firms use different branding strategies. SOLO 3
5. L05 Describe the three interrelated flows that show what is being distributed. SOLO 3
6. L06 Develop ethical and consumer-privacy-related issues in service marketing communications. SOLO 5

Program Outcomes

1. P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
2. P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
3. P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
4. P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
5. P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
6. P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
7. P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
8. P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
9. P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
10. P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.

Po-Lo Matrix