DIFFUSION OF INNOVATIONS AND COMMUNICATION
- Course
- COMM628 - DIFFUSION OF INNOVATIONS AND COMMUNICATION
- Department
- Communication and Media Studies - English - PhD
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 8
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course aims to help students expand beyond the proven communication theories, methods and models of the past by recognizing their shortcomings and limitations, and broaden their conceptual frameworks regarding the diffusion of innovations. For this purpose, the theory and related model of diffusion of innovations will be reevaluated through new concepts and theoretical frameworks. Within the context of this course, topics such as elements of diffusion including the concepts of innovation, innovativeness and adopter categories, history of diffusion research, contributions and criticisms of diffusion research, the innovation-decision process, diffusion networks, innovation in organizations will be discussed and the theory and model of diffusion of innovations will be repositioned in a more contemporary framework.
DIFFUSION OF INNOVATIONS AND COMMUNICATION
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Elements of Diffusion |
| Week 3 | A History of Diffusion Research |
| Week 4 | Contributions and Criticism of Diffusion Research |
| Week 5 | The Generation of Innovations |
| Week 6 | The Innovations-Decision Process |
| Week 7 | Midterm Exams |
| Week 8 | Attributes of Innovations and Their Rate of Adoption |
| Week 9 | Innovativeness and Adopter Categories |
| Week 10 | Diffusion Networks |
| Week 11 | The Change Agent |
| Week 12 | Innovation in Organizations |
| Week 13 | Consequences of Innovations |
| Week 14 | Conclusion-Revision |
| Week 15 | Final Exams |
Reference Books & Course Materials
- 01 Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
- P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
- P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
- P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
- P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
- P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
- P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
- P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
- P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
- P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.
Po-Lo Matrix
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