STRATEGIC MANAGEMENT
- Course
- BUSN486 - STRATEGIC MANAGEMENT
- Department
- Master of Business Administration - English - Master
- Course Type
- Scientific Preparation
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Prof. Dr. Harun ŞEŞEN
- Prerequisite
- -
- Keywords
Course Description
Business policy is a synthesis of the principles of business management with emphasis upon the formation of business decisions and policies. The purpose of this course is to enable the student to draw on analytic tools and factual knowledge from all other courses in analyzing comprehensive business problems.to enhance ability to do the job of a general manager responsible for strategic performance. Specifically, to integrate the different functional areas of business into a cohesive whole. The challenge is not only in identifying weaknesses and threats facing firms , but to appreciate the strengths of the firm and anticipate opportunities in the external environment. This course is to correct organizational failures and expand upon organizational successes,however failureand success may be defined.
STRATEGIC MANAGEMENT
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 30 |
| Final | Final | 40 |
| Project | Project | 30 |
| Total | 100 | |
Course outcomes
- 01 Analysing the basics of strategic management (4)
- 02 Clarifying the methods and thecniques of internal and external scanning (3)
- 03 Develop skills in managerial decision making (5)
- 04 Applying strategy implementation (4)
- 05 Clarifying methods and techniques of evaluation and control (3)
- 06 TOTAL SOLO 3,80
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction and Orientation to the Course |
| Week 2 | Ch1: Basic Concepts of Strategic Management |
| Week 3 | Ch2: Corporate Governance |
| Week 4 | Ch4: Environmental Analysis and Industry Analysis |
| Week 5 | Group Work for External Analysis |
| Week 6 | Ch5: Organizational Analysis and Competitive Advantage |
| Week 7 | Group Work for Internal Analysis |
| Week 8 | Midterm week |
| Week 9 | Midterm week |
| Week 10 | Ch6: Strategy Formulation: Business Strategy |
| Week 11 | Ch7: Strategy Formulation: Corporate Strategy |
| Week 12 | Ch8: Strategy Formulation: Functional Strategy and Strategic Choice |
| Week 13 | Ch10: Strategy Implementation: Organizing and Structure |
| Week 14 | Ch11: Strategy Implementation: Staffing and Directing |
| Week 15 | Project Presentations |
Reference Books & Course Materials
- 01 Wheelen, T.L., Hunger, D.J., Hoffman, A.N., and Bamford, C.E. 2023. Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 16th Edi.
- 02 Good Strategy Bad Strategy, The Difference and Why It Matters, Rumelt, Profile Books
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
- P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
- P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
- P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
- P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
- P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
- P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
- P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
- P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
- P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.