STRATEGY IN THEORY AND PRACTICE

Course Description

This course will provide an integrated study of the principles of strategic management and their application in the international business environment. The course aims at providing advanced insights into the strategic management perspective on key business decisions. The course will also discuss the theoretical foundations of different strategical schools. The course primarily focuses on understanding some of the principal driving forces that will shape the future of international competition; analysing internal and external factors that are critical for shaping a firm's competitiveness in global markets; strategic alliances and the degree of diversification for the creation of knowledge-based competitive advantages. The course will also focus on a strategy related research design and implementation.

STRATEGY IN THEORY AND PRACTICE

Evaluation Tools (Active Term)

Course outcomes

1. 01 Defining Strategy Concept in the Business Environemnt (3)
2. 02 Examining Basic Tecniques and Tools (3)
3. 03 Analysing Internal Environment (SWOT) (4)
4. 04 Analysing External Environment (SWOT) (4)
5. 05 Assesing basic challenges and formulating strategy (5)
6. 06 Implemen the crafted strategy (4)
7. 07 Classifying and explaining basic control mechanism (3)
8. 08 TOTAL SOLO 3,71

Course Syllabus

Reference Books & Course Materials

1. 01 Rothaermel, F. T. 2021. Strategic Management, McGraw Hill, NY
2. 02 Additional materials and cases forwarded by the lecturer

Learning Outcomes

1. L01 Analysing strategy zoncept in the business environment SOLO 4
2. L02 Assessing basic techniques and tools. SOLO 5
3. L03 Analysing internal environment. SOLO 4
4. L04 Analysing external environment. SOLO 4
5. L05 Assessing basic challenges and formulating strategies. SOLO 5
6. L06 Implementing the crafted strategy. SOLO 4
7. L07 Case studies will be discussed. SOLO 5

Program Outcomes

1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix