VISUAL LITERACY
- Course
- RTVC467 - VISUAL LITERACY
- Department
- Radio, Television and Cinema - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.
VISUAL LITERACY
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
- 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
- 03 Discusses the relationship between reality and representation.
- 04 Develops visual comprehension, critical thinking skills and cultural awareness.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction; What is visual literacy |
| Week 2 | What is visual literacy; Visual Sign Systems |
| Week 3 | Components of Visual Literacy; Visual Syntax; Function and Context; Representation, Abstraction and Symbolism |
| Week 4 | Representation and Illusion; Photographs as Inventions; Drawings |
| Week 5 | Elements of visual syntax; Design Principle of Art |
| Week 6 | Dot, Line and Shape; Pointilism |
| Week 7 | Shapes; Psychology of shapes; Line, Colours |
| Week 8 | MIDTERM EXAMS |
| Week 9 | Gaze; Symbols of metonyms; Dominance and Salience |
| Week 10 | Body Language and Facial Expression; Framing |
| Week 11 | Juxtaposition; Light and Shade |
| Week 12 | Composition - Positioning in the Frame; Size; Angles; Vectors |
| Week 13 | Assignment II: Search on subject and make presentation, submit your presentation paper |
| Week 14 | Intertextuality; Deconstruction |
| Week 15 | Review |
Reference Books & Course Materials
- 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
- 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
- 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)
Learning Outcomes
- L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
- L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
- L03 Discusses the relationship between reality and representation. SOLO 5
- L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5
Program Outcomes
- P01 Should have sufficient knowledge in mathematics, science, and subjects specific to the relevant engineering discipline.
- P02 Should have the ability to use theoretical and applied knowledge in mathematics, science, and related engineering disciplines in complex engineering problems.
- P03 Should have the ability to detect, define, formulate, and solve complex engineering problems.
- P04 Should have the ability to select and apply appropriate analysis and modeling methods to solve complex engineering problems.
- P05 Should have the ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions.
- P06 Should have the ability to apply modern design methods.
- P07 Should have the ability to develop, select, and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications.
- P08 Should have the ability to use information technologies effectively.
- P09 Should have the ability to design experiments, for the study of complex problems or discipline-specific research topics.
- P10 Should have the ability to conduct experiments, collect data, analyze and interpret results for the study of complex problems or discipline-specific research topics.
- P11 Should have the ability to work in intradisciplinary teams.
- P12 Should have the ability to work in interdisciplinary teams.
- P13 Should have the skills to work individually.
- P14 Should have the ability to communicate effectively verbally and in writing.
- P15 Should have the knowledge of at least one foreign language.
- P16 Should be able to write effective reports, understand written reports, and prepare design and production reports.
- P17 Should have the ability to make effective presentations.
- P18 Should have the ability to give and have clear and understandable instructions.
- P19 Should gain consciousness (awareness) about the necessity of lifelong learning.
- P20 Should have the ability to access information.
- P21 Should have the ability to follow developments in science and technology and constantly renew himself/herself.
- P22 Should gain the awareness of professional and ethical responsibility and should act in accordance with ethical principles.
- P23 Should gain knowledge about the standards used in engineering applications.
- P24 Should gain knowledge about project management, risk management, and change management practices in business life.
- P25 Should gain awareness about entrepreneurship, and innovation.
- P26 Should gain knowledge about development in sustainability.
- P27 Should gain knowledge about the effects of engineering practices on health, environment, and security at universal and social dimensions and the problems of the age reflected in the field of engineering.
- P28 Awareness should be gained about the legal consequences of engineering solutions.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | P17 | P18 | P19 | P20 | P21 | P22 | P23 | P24 | P25 | P26 | P27 | P28 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |