ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Course Description

Tourism businesses are quite commonly started by entrepreneurs who play significant roles in adapting the supply of leisure and recreational opportunities. This course intends to provide understanding on the importance of creative thinking, risk taking, being innovative to transform ideas into commercially viable business solutions in tourism and hospitality industries. The main topics covered include the concepts of entrepreneurship and entrepreneurial management and their characteristics, comparison of these concepts with classical management styles, entrepreneurship and innovation, the relationship between economic development and entrepreneurship, the characteristics, importance and functional problems of small businesses within the tourism and hospitality industry.in this study student learn how evaluate their potential as an entrepreneur.

ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Evaluation Tools (Active Term)

Course outcomes

1. 01 Describe the examples of current entrepreneurs, their companies
2. 02 Evaluate the personal attributes and skills that characterize the “successful” entrepreneur.
3. 03 Compare their personal characteristics and interests to that of the “successful” entrepreneur.
4. 04 Identify and assess sources of support for small businesses and entrepreneurs.
5. 05 Discuss the critical factors that are used to identify business start-up ideas – including forms of ownership.

Course Syllabus

Reference Books & Course Materials

1. 01 Ateljevic,J., Page,S.J. Tourism and entrepreneurship International activities , Butterworth=Heinemann, 2009.
2. 02 Blundel, R., Lockett, N., Wang, C., & Mawson, S. (2021). Exploring entrepreneurship (3rd ed.). SAGE Publications Ltd.
3. 03 Correia, A., Lopes, J. D., & Portugal, M. (Eds.). (2024). International case studies in innovation and entrepreneurship in tourism. Routledge.

Learning Outcomes

1. L01 Apply theories of entrepreneurial activities and processes. SOLO 4
2. L02 Compare their personal characteristics with those of the "successful" entrepreneur. SOLO 4
3. L03 Predict how to support small businesses and entrepreneurs. SOLO 4
4. L04 Identify the critical factors that impact business startup ideas. SOLO 2

Program Outcomes

1. Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.
2. Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3. Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
4. Ability to devise, select, and use modern techniques and tools needed for analysing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
5. Ability to design and conduct experiments, gather data, analyse and interpret results for investigating complex engineering problems or discipline specific research questions.
6. Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7. Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
8. Recognition of the need for lifelong learning ; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9. Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
10. Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
11. Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.

Po-Lo Matrix