INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Course
- BUSN314 - INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. DAGNU HAILE TESSEMA
- Prerequisite
- -
Course Description
The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.
INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Assignment | Assignment | 20 |
| Midterm Exam | Midterm | 30 |
| Final Exam | Final | 50 |
| Total | 100 | |
Course outcomes
- 01 To identify the basics of business and intercultural communications in the digital age
- 02 To identify various audiences and how to tailor communications effectively
- 03 To develop professional and effective writing and speaking skills for employment and business purposes
- 04 To argue how to combine appropriate technologies to deliver professional presentations
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Professional Communication in a Digital, Social, Mobile World |
| Week 3 | Professional Communication in a Digital, Social, Mobile World |
| Week 4 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 5 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 6 | Communication Challenges in a Diverse, Global Marketplace |
| Week 7 | Communication Challenges in a Diverse, Global Marketplace |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | Planning Business Messages |
| Week 11 | Planning Business Messages |
| Week 12 | Writing Business Messages |
| Week 13 | Completing Business Messages |
| Week 14 | Digital Media |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
- 02 Miscellaneous supplementary reading and videos as appropriate
Learning Outcomes
- L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
- L02 To identify various audiences and how to tailor communications effectively SOLO 3
- L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
- L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5
Program Outcomes
- Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.
- Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
- Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
- Ability to devise, select, and use modern techniques and tools needed for analysing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
- Ability to design and conduct experiments, gather data, analyse and interpret results for investigating complex engineering problems or discipline specific research questions.
- Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
- Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
- Recognition of the need for lifelong learning ; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
- Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
- Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
- Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.
Po-Lo Matrix
| LO | Average | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - |